Interactive wall technology is a groundbreaking approach to user engagement and experiential marketing. It transforms passive observers into active participants by enabling real-time interaction. Let’s delve into the details:

  1. What Is Interactive Wall Technology?

    • Definition: Interactive wall technology combines hardware and software to create immersive digital experiences.
    • Purpose: It fosters creativity, captivates audiences, and enhances brand interactions.
    • Applications: Interactive walls find use in various contexts, including exhibitions, showrooms, retail spaces, and corporate environments.
  2. Types of Interactive Walls:

    • LED Interactive Walls:
      • Advantages: LED walls have high luminosity, making them visible even in large, well-lit spaces. They serve as eye-catching beacons.
      • Limitations: LED walls can appear pixelated up close due to their relatively modest pixel pitch (PPI). They are better suited for distant viewing.
    • Capacitive Multi-Touch Displays:
      • Features: These displays offer precise and reliable touch recognition. They combine high resolution (4K) with good luminosity.
      • Drawbacks: The wide frame around multi-touch displays prevents seamless grid combinations. Their standard sizes typically end at 65 inches.
    • MotionMagix™ Interactive Walls:
      • Technology: MotionMagix™ employs projectors or similar display technologies.
      • Applications: It creates engaging and interactive experiences for corporate settings, kids’ areas, and events.
  3. Design and Implementation Tips:

    • Eye-Catching Design: Interactive walls should be visually appealing from a distance.
    • Playful Interactivity: Incorporate fun and informative elements to engage users.
    • Space-Saving: Interactive walls save physical space while making a big impact.
    • User Experience: Consider proximity—what works for distant viewers may not be ideal up close.

In summary, interactive walls blend technology, creativity, and user interaction to create memorable experiences. Whether in museums, retail stores, or corporate lobbies, these walls redefine engagement and storytelling.

INTERACTIVE FLOOR - Transforming Spaces with Creativity

What Is Interactive Floor and Wall Technology?

Interactive floor and wall technology is a cutting-edge approach that harnesses LED lighting in a novel way. Instead of merely illuminating surfaces, these systems use micro-sized LEDs as pixels to create dynamic visuals. Visitors or guests can engage with these captivating displays as they walk on the floor or walls1.

Key Solutions for Interactive Floors:

  1. AdVis Interactive Projection Software:

    • Purpose: Convert any projection surface or display into a fully interactive floor or wall.
    • Features:
      • Over 120 customizable templates for rapid creation of unique interactive displays.
      • Edge-blending and geometric correction for projecting onto irregular surfaces.
      • Specialist interactive games like Virtual Rugby, Soccer, and Cricket.
      • Over 200 interactive display apps for retail, education, and events.
      • Regular addition of new apps.
      • Compatible with projectors, TVs, and LED displays.
  2. Dynamic Visualization:

    • Purpose: Transform floors into dynamic playgrounds using projection mapping.
    • How It Works:
      • Interactive projectors with motion sensors cast visuals onto the floor.
      • User gestures trigger responsive gameplay and captivating visual effects.
      • Blurs the line between physical and digital realms.

Where Can Interactive Floor Technology Be Used?

  1. Corporate Environments:

    • Events, brand activations, roadshows, exhibitions, and trade shows.
    • Corporate experience centers.
    • Internal corporate events and team-building activities.
    • Interactive lobbies or floor mat experiences.
  2. Kid’s Entertainment:

    • Commercial indoor kids’ play areas.
    • Indoor play equipment for preschools and kindergartens.
    • Indoor playground equipment for day care centers.
    • Pediatric and children’s hospital waiting room areas.
    • Malls and retail establishments.


Interactive floor technology goes beyond illumination—it turns floors and walls into canvases for creativity, engagement, and magic!


Augmented reality (AR) is an interactive experience that seamlessly blends the real world with computer-generated content. It combines elements from various sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory sensations1. Here are some key points about AR technologies:

  1. Definition and Features:

    • AR integrates virtual elements into the user’s perception of the physical environment.
    • It involves real-time interaction and precise 3D alignment of virtual and real objects.
    • Sensory information can be additive (enhancing the natural environment) or destructive (masking it).
    • Unlike virtual reality (VR), which replaces the real world entirely, AR enhances the existing reality.
  2. Early Development:

    • The earliest functional AR systems emerged in the early 1990s.
    • The Virtual Fixtures system, developed by the U.S. Air Force, provided immersive mixed reality experiences for users1.
  3. Applications:

    • Entertainment and Gaming: AR was initially introduced in entertainment and gaming.
    • Education: AR enhances learning experiences by overlaying information on real-world objects.
    • Medicine: Surgeons use AR for visualization during procedures.
    • Communication: AR can enhance video calls and presentations.
    • Architecture and Design: Architects visualize structures in real-world contexts.
    • Navigation: AR-based navigation apps provide real-time directions.
    • Retail: Try-on experiences for clothing and accessories.
    • Manufacturing and Maintenance: AR assists workers in assembly and repair tasks.
  4. Technologies Used:

    • Simultaneous Localization and Mapping (SLAM): Determines the device’s position in the real world.
    • Depth Tracking: Measures distances to objects for accurate placement of virtual elements.
    • Image Processing and Projection: Processes visual data and overlays digital content.
    • AR-Compatible Devices: Smartphones, smart glasses, and helmets equipped with AR capabilities.
    • AR Software and Applications: Enable the seamless integration of virtual and real-world information2.

In summary, AR technologies enhance our perception of reality by seamlessly integrating digital elements into our surroundings. Whether it’s exploring historical sites, learning new skills, or enhancing everyday tasks, AR continues to evolve and shape our experiences


Virtual reality (VR) is a fascinating technology that transports users into immersive, computer-generated environments. Here are some key points about VR:

  1. Definition and Features:

    • VR provides an artificial three-dimensional (3D) visual or sensory environment.
    • Users wear VR headsets or use multi-projected environments to experience this simulated reality.
    • It aims to make users feel as if they are physically present in a virtual world.
    • VR can be used for entertainment, education, training, and business purposes.
  2. Applications:

    • Entertainment: VR gaming is one of the most popular applications. Players can explore virtual worlds, interact with objects, and experience thrilling adventures.
    • Education and Training: VR is used for medical simulations, military training, and skill development. It allows learners to practice in a risk-free environment.
    • Business and Collaboration: Virtual meetings, product design, and architectural visualization benefit from VR.
    • Healthcare: VR assists in pain management, exposure therapy, and rehabilitation.
    • Tourism: Virtual tours of historical sites, museums, and landmarks enhance the travel experience.
  3. Forms and Methods:

    • Simulation-Based VR: Predicts vehicular motion, providing realistic cues to users (e.g., driving simulators).
    • Head-Mounted Displays (HMDs): VR headsets with screens in front of the eyes create the illusion of a virtual environment.
    • Room-Scale VR: Specially designed rooms with large screens allow users to move around and interact.
    • Auditory and Video Feedback: VR incorporates sound and visual elements.
    • Haptic Technology: Provides force feedback, enhancing the sense of touch.
  4. History and Etymology:

    • The term “virtual reality” was first used in a science fiction context in the novel “The Judas Mandala” (1982).
    • Jaron Lanier, a VR pioneer, popularized the term in the late 1980s.
    • VR gained prominence through the 1992 film “Lawnmower Man.”

In summary, VR technology continues to evolve, offering exciting possibilities for entertainment, education, and beyond. Whether exploring ancient civilizations or battling virtual dragons, VR takes us on extraordinary journeys