The power of Immersive Reality

An “Immersive Experience” pulls a person into a new or augmented reality, enhancing everyday life (by making it more engaging or satisfying) via technology. They often use one or more technologies linked together.

Immersive experiences look and feel different depending on where and how they are applied – an art exhibition vs. a mobile app AR for example – but all seek to enhance daily life through technology.

Augmented Reality - AR

Augmented reality overlays digital content and information onto the physical world — as if they’re actually there with you, in your own space.

AR opens up new ways for your devices to be helpful throughout your day by letting you experience digital content in the same way you experience the world. It lets you search things visually, simply by pointing your camera at them. It can put answers right where your questions are by overlaying visual, immersive content on top of your real world.

Virtual Reality - VR

Virtual reality is a simulated experience that can be similar to or completely different from the real world. VR can apply in in education, entertainment…

Virtual reality (VR) immerses the user inside a digital simulation they can interact with. Stimulating as many senses as possible is key to ensuring the user feels like they really are in that virtual environment. And most VR experiences (but not all) will use special hardware to do so.

Mixed Reality - MR (XR)

Mixed reality (MR) is an enhanced version of AR, tying in elements of VR as well. It often integrates entire virtual objects into the real world vs. simply adding information, with the goal of creating an even more immersive experience than AR could alone.

There are many practical applications of mixed reality, including entertainment, military training, and remote working. There are also different display technologies used to facilitate the interaction between users and mixed reality applications.

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