Boostrix – GSK opened a 3-in-1 product launch event for diphtheria – tetanus – whooping cough for children from 4 years old, adolescents and adults. At the event, there were visual games to help guests easily receive basic information about vaccine products.

MTech Digital developed the game based on AR technology, and the bike racing – sensor built-in game at the event.

With the game using AR technology, players will hold a marker with an umbrella shape to protect the character in the game from Diphtheria – Tetanus – Whooping cough through the development stages.

With the cycling game, players will control the bike to pass the vaccination reminders, as well as avoid obstacles that are Diphtheria – Tetanus – Whooping cough along the way.

Brand:

Agency:

Date: Nov, 2019

Leave a Reply