HEINEKEN has just launched a new product in Vietnam, Heineken® 0.0. This is a non-alcoholic beer product (beer with 0.0% alcohol) that is cooked with a unique recipe to create a characteristic balanced flavor.
In order to introduce products to consumers widely, the brand has run activation to collect user information, users playing games, and give products to try.
Game 1: The player standing in front of the hand-out screen is to control the hands in the game to collect the flying beer bottles.
Game 2: Players fill in information and then dial the number to receive gifts
Time: Jun, 2020