Da Nang International Marathon was held on August 6th and welcomed more than 5,000 runners.

The day before the marathon, various activities were conducted at the Bien Dong Park during an event known as “Family Fun Day.” Manulife decided to use this occasion to raise funds for Heartbeat Vietnam through interactive and interesting activities such as the treadmill game and blood pressure examination.

MTech Digital is pleased to be the developer of the interactive treadmill game for the Vietnam Heartbeat fundraiser Manulife in Vietnam, Cambodia in 2017.

Two treadmills were set up on their activation tent. Every participant was given 2 minutes to run on the treadmill and try to reach the highest level (level 4). The further they ran, the more money they raised. In the end, the game attracted over 1,000 participants, raising USD 25,000 for Heartbeat Vietnam.

Brand:

Agency: DigiX

Date: Aug, 2017

Source: VinaCapital Foundation

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