Heineken® Silver made its debut in Cambodia on Tuesday night with a creative twist at Connexion (Koh Pich), transforming it into Phnom Penh’s hottest party spot. The launch began as a luxury moisturiser reveal, ‘Heineken® Smootheriser,’ before turning into an epic April Fool’s prank that unveiled the refreshing lager. Over 600 guests, including top KOLs, were surprised with their first taste of Heineken® Silver.

Guests are invited by AR Invitation – The interactive Invitation, bring the very new experience to consumer.

Activities:

• Interactive LED Wristbands
• Dance Performance

Brand: Heineken Cambodia

Agency: Idea Factory