In each chocopie box there are printed TÌNH stickers with gentle and lovely messages from happy birthday, a blessing to encouragement, confession, apology .These stickers are intended to help Choco Pie customers easily share love messages to those they care about such as lovers, family, friends …
The customer downloads the application to the phone. Then read the instructions, scan the sticker and send 3D images to friends via email or Facebook.
Time: Sep, 2014
Brand: 
Project Summary
- Project summary
- An AR mobile app for Chocopie, letting users scan a sticker printed on the box to trigger a 3D effect with a heartfelt message, shareable by email or Facebook.
- Client / brand
- Chocopie (Orion)
- Agency partner
- Not publicly disclosed on this page.
- Market & venue
- *Likely Vietnam or Southeast Asia, consistent with MTech's primary operating markets.*
- Activation period
- September 2014
- Audience
- Chocopie consumers wanting to send a heartfelt message
- Challenge
- *This activation was built to deliver an immersive brand experience, educate through simulation, and create a highly shareable moment for participants.*
- Proposed solution
- Customers download the app, follow instructions, scan the 'TÌNH' sticker printed on a Chocopie box (themes: birthday, blessing, encouragement, confession, apology) to trigger a 3D effect, then share it by email or Facebook.
- Player journey
- Download the app → read instructions → scan the sticker on the box → view the 3D effect with sound → share via email/Facebook.
- Technology stack
- Image-recognition AR mobile app.
- Hardware scope
- Image-recognition AR mobile app.
- Software scope
- *Typically built on a VR/AR application (typically built in Unity or Unreal Engine), real-time motion-to-content synchronization, and session scoring logic.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the physical rig, a safety harness or structure, and on-site calibration.*
- Operational model
- date: Sep 2014; sticker themes: birthday, blessing, encouragement, confession, apology; shareable via email or Facebook.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are number of completed sessions, average session duration, participant satisfaction, and social shares; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- https://www.youtube.com/embed/yQCePZ4FE-E
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- ar vr xr experiences
