Coca-Cola Epic Weekend 2024 - Coca-Cola HOR 2025
Unleash the ultimate excitement with CokeStudio, bringing you an unforgettable series of blockbuster celebrations that have drawn over 100,000+ festival-goers! It’s a seamless blend of immersive interactive experiences, a mouth-watering food village loaded with iconic Coke Combos, and an epic concert experience.
Plunge into the interactive House of Refresh—a multi-sensory zone designed to activate all 5 senses and deliver the ultimate ice-cold Coca-Cola rush. Treat your tastebuds to culinary delights from over 20 food stalls, perfectly paired with a crisp Coke. Then, get ready for a complete 360-degree vibe shift as the stage lights up with a high-energy concert featuring the brightest Gen Z superstars!
Brand: Coca Cola Cambodia
Agency: TMG
Project Summary
- Project summary
- A large-scale CokeStudio celebration series in Cambodia, held in Koh Pich (Phnom Penh) and Battambang, combining an immersive experience, a food village and a concert.
- Client / brand
- Coca-Cola Cambodia
- Agency partner
- TMG
- Market & venue
- Koh Pich (Phnom Penh) and Battambang, Cambodia
- Activation period
- 2024
- Audience
- General public — 100,000+ visitors
- Challenge
- *This activation was built to deliver multi-sensory brand immersion at scale and create a large-audience experiential impact.*
- Proposed solution
- House of Refresh — a multi-sensory interactive space activating the 5 senses to convey the sensation of an ice-cold Coca-Cola, alongside 20+ food stalls and a concert featuring Gen-Z artists.
- Player journey
- Visitors move through the House of Refresh sensory experience, then continue to the food village and the concert.
- Technology stack
- *Not stated on the public page beyond '5-sense activation' — no specific hardware/software named.*
- Hardware scope
- *Typically requires an LED display or immersive room structure, sensory-activation elements such as light and sound, and a crowd-flow structural design.*
- Software scope
- *Typically built on a content playback and sensory-trigger sequencing system.*
- Fabrication & deployment scope
- *Typically involves immersive room or structure build-out, LED and sensory-element installation, and on-site technical operation.*
- Operational model
- 100,000+ visitors; 20+ food stalls; concert featuring Gen-Z artists.
- Results / project scale
- 100,000+ visitors across the two venues.
- Photo/video gallery
- https://www.youtube.com/watch?v=afuMcTZvbBY
- Client quote / third-party verification
- Credited by Mr. Matthias Blume — Coca-Cola VP Marketing ASEAN and South Pacific (public credit on the project page).
- Related solutions
- immersive led room
