Coke Cambodia have hosted some epic CokeSudio celebrations in Cambodia. First in Koh Pich in Phnom Penh, followed by a trip to the heartlands of Battambang: more than 100.000+ visitors. Absolute blockbuster, a perfect combination of an immersive, uplifting experience, a food village with a massive selection of Coke Combos, and an epic concert!
Imagine plunging into the interactive House of Refresh, which activates the 5 senses to let you feel the real refreshment of an ice-cold Coca-Cola. Delight in culinary wonders at over 20 food stalls and experience a 360-degree vibe shift with a concert featuring the brightest stars of Gen Z— epic in a nutshell!
Credited by: Mr. Matthias Blume – Coca-Cola VP Marketing ASEAN and South Pacific
Brand: Coca Cola Cambodia
Agency: TMG
Project Summary
- Project summary
- A large-scale CokeStudio celebration series in Cambodia, held in Koh Pich (Phnom Penh) and Battambang, combining an immersive experience, a food village and a concert.
- Client / brand
- Coca-Cola Cambodia
- Agency partner
- TMG
- Market & venue
- Koh Pich (Phnom Penh) and Battambang, Cambodia
- Activation period
- 2024
- Audience
- General public — 100,000+ visitors
- Challenge
- *This activation was built to deliver multi-sensory brand immersion at scale and create a large-audience experiential impact.*
- Proposed solution
- House of Refresh — a multi-sensory interactive space activating the 5 senses to convey the sensation of an ice-cold Coca-Cola, alongside 20+ food stalls and a concert featuring Gen-Z artists.
- Player journey
- Visitors move through the House of Refresh sensory experience, then continue to the food village and the concert.
- Technology stack
- *Not stated on the public page beyond '5-sense activation' — no specific hardware/software named.*
- Hardware scope
- *Typically requires an LED display or immersive room structure, sensory-activation elements such as light and sound, and a crowd-flow structural design.*
- Software scope
- *Typically built on a content playback and sensory-trigger sequencing system.*
- Fabrication & deployment scope
- *Typically involves immersive room or structure build-out, LED and sensory-element installation, and on-site technical operation.*
- Operational model
- 100,000+ visitors; 20+ food stalls; concert featuring Gen-Z artists.
- Results / project scale
- 100,000+ visitors across the two venues.
- Photo/video gallery
- https://www.youtube.com/watch?v=afuMcTZvbBY
- Client quote / third-party verification
- Credited by Mr. Matthias Blume — Coca-Cola VP Marketing ASEAN and South Pacific (public credit on the project page).
- Related solutions
- immersive led room
