The site only runs on phones. 
Prudential senior staff nationwide participate in team division by answering what objects appear in the picture to divide the team then participate in challenges to collect points for their team. 
On the day of the event, the real-time game will be opened when the MC announces it. Then the teams go back to the website to see the game. The participating teams answer the questions, the questions are displayed on the website in turn at the command of the MC. Scores will be announced at the end of the event.
Brand:
Agency:
Project Summary
- Project summary
- A mobile-only internal-event website for senior Prudential staff nationwide, with team assignment via an image-recognition quiz and a live, MC-cued Q&A competition.
- Client / brand
- Prudential
- Agency partner
- Digix
- Market & venue
- Nationwide internal event, mobile-only site
- Activation period
- *Not dated on the public page.*
- Audience
- Senior Prudential staff nationwide
- Challenge
- *This activation was built to drive audience engagement through gamified interaction, increase dwell time at the activation, and generate shareable moments that extend the campaign on social media.*
- Proposed solution
- Players answer an image-recognition quiz to be assigned to a team; on event day, a real-time game opens on the MC's cue, with questions displayed on the website in sequence; scores are announced at the end.
- Player journey
- Answer the image-recognition quiz for team assignment → wait for the MC's cue → answer sequential questions on the mobile site → scores announced at close.
- Technology stack
- Mobile-optimized website (no desktop support).
- Hardware scope
- Mobile-optimized website (no desktop support).
- Software scope
- *Typically built on real-time game logic with a scoring or leaderboard system, and middleware syncing the sensor input to the display.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the game structure or prop, on-site rigging and installation, and safety testing of physical components.*
- Operational model
- mobile-only (no desktop support); audience: senior staff nationwide.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are participant volume, average session time, leaderboard engagement, social shares, and brand recall; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- Project photos are available on the page. No standalone public video found.
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- event games gamification
