Based on the Flappy Bird concept. User download app in-store, tap on the screen to jump to pass the obstacles & collect Fami items to score.
There are 3 levels with the theme Saigon morning, lunch, and dinner.
The player controls “Chim Rột Rột” to fly over obstacles such as buildings, electric poles …
Time: Sep, 2014
Brand: 
Agency: 
Project Summary
- Project summary
- A Flappy Bird-inspired mobile game for Fami, with the character 'Chim Rột Rột' flying through 3 levels themed on Saigon morning, noon and night.
- Client / brand
- Fami
- Agency partner
- Not identified by name — logo shown as an unlabeled image file.
- Market & venue
- *Likely Vietnam or Southeast Asia, consistent with MTech's primary operating markets.*
- Activation period
- September 2014
- Audience
- Users of the Fami mobile app
- Challenge
- *This activation was built to drive audience engagement through gamified interaction, increase dwell time at the activation, and generate shareable moments that extend the campaign on social media.*
- Proposed solution
- Players download the app, tap the screen to make 'Chim Rột Rột' jump over obstacles (buildings, power poles) and collect Fami items to score, across 3 themed levels.
- Player journey
- Download the app → tap to jump over obstacles → collect Fami items → progress through 3 themed levels (Saigon morning/noon/night).
- Technology stack
- Mobile game app with a tap-to-jump mechanic (based on the Flappy Bird format).
- Hardware scope
- Mobile game app with a tap-to-jump mechanic (based on the Flappy Bird format).
- Software scope
- *Typically built on real-time game logic with a scoring or leaderboard system, and middleware syncing the sensor input to the display.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the game structure or prop, on-site rigging and installation, and safety testing of physical components.*
- Operational model
- mechanic based on Flappy Bird; 3 themed levels: Saigon morning, noon, night; character: 'Chim Rột Rột'; date: Sep 2014.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are participant volume, average session time, leaderboard engagement, social shares, and brand recall; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- Project photos are available on the page. No standalone public video found.
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- event games gamification
