The event “Chuyến xe chuyên chở tích cực” organized by Berocca Performance Mango at the “charging station” of the National University Dormitory, Thu Duc, Ho Chi Minh City from July 9, 2022. The campaign “Kéo năng lượng trong ta, tỏa tích cực đi xa” aims to contribute to raising awareness about mental and physical health and health care for Vietnamese people.
Many activities are designed at the first stop of the bus such as: interactive games at the booth, sharing of inspiration between guests and the audience, exciting musical performances.
MTech Digital pleased to accompany the bus through an interactive game at the event, using a Myo armband device.
The player wears a sensor ring that controls the car on the screen move left/right. Their mission is collect brand items to increase energy and avoid the obstacles on the way. Until the player’s energy bar is full, the game is won.
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Project Summary
- Project summary
- A Myo-armband interactive game at Berocca Performance Mango's 'Chuyến xe chuyên chở tích cực' bus-tour event, part of the wider 'Kéo năng lượng trong ta, tỏa tích cực đi xa' campaign.
- Client / brand
- Berocca (Performance Mango)
- Agency partner
- Bpro
- Market & venue
- National University Dormitory, Thu Duc, Ho Chi Minh City
- Activation period
- 9 July 2022
- Audience
- Students at the National University Dormitory
- Challenge
- *This activation was built to drive audience engagement through gamified interaction, increase dwell time at the activation, and generate shareable moments that extend the campaign on social media.*
- Proposed solution
- Players wear a Myo sensor armband to steer an on-screen car left/right, collecting brand items to build energy while avoiding obstacles; winning when the energy bar fills.
- Player journey
- Wear the Myo armband → steer the on-screen car left/right via arm gestures → collect brand items, avoid obstacles → win when the energy bar is full.
- Technology stack
- Myo armband (gesture/muscle-signal control device).
- Hardware scope
- Myo armband (gesture/muscle-signal control device).
- Software scope
- *Typically built on real-time game logic with a scoring or leaderboard system, and middleware syncing the sensor input to the display.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the game structure or prop, on-site rigging and installation, and safety testing of physical components.*
- Operational model
- location: National University Dormitory, Thu Duc, HCMC; date: 9 July 2022; technology: Myo armband.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are participant volume, average session time, leaderboard engagement, social shares, and brand recall; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- Project photos are available on the page. No standalone public video found.
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- event games gamification
