Summer 2020, Clear brings everyone an event to help beat the heat. And we – MTech Digital and the client – brought the technical solution and Clear’s signature coolness to life, through ice skating to beat the summer heat.
Players will stand on a skateboard, navigate left and right to control the 3D character in the game. The character needs to collect items on the way to increase the coolness. However, you need to avoid fire items to not be deducted scores.
Brand: 
Client: 
Project Summary
- Project summary
- A 'beat the summer heat' interactive game for Clear, using a physical skateboard controller to steer a 3D character on screen.
- Client / brand
- Clear
- Agency partner
- Not identified by name — logo shown as an unlabeled image file.
- Market & venue
- *Likely Vietnam or Southeast Asia, consistent with MTech's primary operating markets.*
- Activation period
- Summer 2020
- Audience
- Attendees of Clear's summer activation
- Challenge
- *This activation was built to drive audience engagement through gamified interaction, increase dwell time at the activation, and generate shareable moments that extend the campaign on social media.*
- Proposed solution
- Players stand on a physical skateboard, leaning left/right to steer a 3D character that collects 'coolness' items while avoiding fire items that deduct points.
- Player journey
- Stand on the physical skateboard → lean left/right to steer the character → collect 'cool' items, avoid 'fire' items → score tracked.
- Technology stack
- Physical balance-board/skateboard controller with tilt sensing.
- Hardware scope
- Physical balance-board/skateboard controller with tilt sensing.
- Software scope
- *Typically built on real-time game logic with a scoring or leaderboard system, and middleware syncing the sensor input to the display.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the game structure or prop, on-site rigging and installation, and safety testing of physical components.*
- Operational model
- timeframe: Summer 2020; theme: beat the summer heat; hardware: sensor-based skateboard controller.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are participant volume, average session time, leaderboard engagement, social shares, and brand recall; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- Project photos are available on the page. No standalone public video found.
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- event games gamification
