In two days from October 27 to 28, the largest cross-border e-commerce week of 2022 organized by Amazon Global Selling Vietnam arrived at the first stop: Hanoi capital. Thousands of businesses and sellers in the Northern region have successfully approached global business opportunities – a challenging but also promising path in the new era of e-commerce.
Following the success of the event in Hanoi, the largest cross-border e-commerce week in 2022 has officially welcomed thousands of businesses and sellers in Ho Chi Minh City. Ho Chi Minh City in two days October 31 & November 1.
The biggest cross-border e-commerce week of the year has just ended successfully, opening a wide door for Vietnamese businesses to conquer the international market. MTech Digital is pleased to accompany Amazon’s events with interactive wall.
Amazon wishes to convey information impressively through each step of the 90-day journey when businesses accompany Amazon. With projection wall size up to 7m x 4m, unique curved wall design, MTech Digital has brought an interactive technology solution, mapping on the wall when customers interact on each touch point.
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Project Summary
- Project summary
- An interactive wall for the largest cross-border e-commerce week of 2022, organized by Amazon Global Selling Vietnam, communicating a 90-day journey of doing business with Amazon.
- Client / brand
- Amazon Global Selling Vietnam
- Agency partner
- Creasia
- Market & venue
- Hanoi and Ho Chi Minh City, Vietnam
- Activation period
- 27–28 Oct 2022 (Hanoi), 31 Oct–1 Nov 2022 (HCMC)
- Audience
- Cross-border e-commerce businesses and sellers
- Challenge
- *This activation was built to deliver large-format brand storytelling, educate on process or product, and create high visual impact at scale.*
- Proposed solution
- A curved projection wall up to 7m x 4m, with mapped visuals triggered as visitors interact with each touch point on the wall.
- Player journey
- Visitors touch different points on the curved 7m x 4m wall, triggering mapped visuals tied to each stage of the 90-day Amazon journey.
- Technology stack
- *Projection mapping on a curved surface; multi-touch-point interaction system.*
- Hardware scope
- *Typically requires multiple edge-blended projectors, a projection surface, and a touch or motion trigger sensor.*
- Software scope
- *Typically built on projection-mapping content software with content sequencing and trigger logic.*
- Fabrication & deployment scope
- *Typically involves surface preparation for mapping, projector rigging and calibration, and on-site technical support.*
- Operational model
- wall size: 7m x 4m, curved design; 2 cities: Hanoi, Ho Chi Minh City; theme: 90-day journey of doing business with Amazon.
- Results / project scale
- Not publicly disclosed — visitor/interaction counts for the two cities are not published.
- Photo/video gallery
- Project photos are available on the page. No standalone public video found.
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- projection mapping
