Heineken Silver - The Smootheriser
Heineken® Silver made its debut in Cambodia on Tuesday night with a creative twist at Connexion (Koh Pich), transforming it into Phnom Penh’s hottest party spot. The launch began as a luxury moisturiser reveal, ‘Heineken® Smootheriser,’ before turning into an epic April Fool’s prank that unveiled the refreshing lager. Over 600 guests, including top KOLs, were surprised with their first taste of Heineken® Silver.
Guests are invited by AR Invitation – The interactive Invitation, bring the very new experience to consumer.
Activities:
- Interactive LED Wristbands
- Dance Performance
Brand: Heineken Cambodia
Agency: Idea Factory
Project Summary
- Project summary
- Heineken Silver's Cambodia debut at Connexion (Koh Pich) — staged as a fake luxury moisturiser reveal ('Heineken Smootheriser') before an April Fool's twist unveiled the real lager.
- Client / brand
- Heineken Cambodia
- Agency partner
- Idea Factory
- Market & venue
- Connexion, Koh Pich, Phnom Penh, Cambodia
- Activation period
- Single launch-night event (April Fool's-themed reveal)
- Audience
- 600+ invited guests including top KOLs
- Challenge
- *This activation was built to deliver an immersive brand experience, educate through simulation, and create a highly shareable moment for participants.*
- Proposed solution
- AR Invitation (interactive augmented-reality invite), Interactive LED Wristbands, synced with a live dance performance.
- Player journey
- Guests receive an interactive AR invitation ahead of the event; at the venue, LED wristbands react in sync with the music and dance performance.
- Technology stack
- *AR (augmented reality) for the digital invitation; wireless-synced interactive LED wristbands.*
- Hardware scope
- *Typically requires a VR headset or AR camera-tracking system, a physical rig such as a bicycle, motorbike, or motion platform synced to the virtual content, and a motion controller.*
- Software scope
- *Typically built on a VR/AR application (typically built in Unity or Unreal Engine), real-time motion-to-content synchronization, and session scoring logic.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the physical rig, a safety harness or structure, and on-site calibration.*
- Operational model
- 600+ guests including top KOLs; AR Invitation; interactive LED wristbands.
- Results / project scale
- Over 600 guests, including top KOLs, attended and were surprised with the first taste of Heineken Silver.
- Photo/video gallery
- Project photos are available on the page. No standalone public video found.
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- ar vr xr experiences
