The website is used in the internal activities of Pru employees. The participating staff split into teams and wait until the day of the event. Website style in the form of squid game. 
On the day of running the event, new games will be opened, when there is an MC signal, the games will open. A special feature of this event is that the bridge is held in Ho Chi Minh for the MC to lead. Event participants are all over the country and participate via zoom. Players participate in the zoom and follow the MC’s instructions. Log in to the web to answer questions. In the game it is decided which player left last will receive the prize. 
At the end of the event, there will be a lucky draw section.
Brand: 
Client: 
Project Summary
- Project summary
- A squid-game-style elimination website for a Prudential internal staff event, MC-hosted live from Ho Chi Minh City with nationwide participation via Zoom.
- Client / brand
- Prudential
- Agency partner
- Digix
- Market & venue
- Nationwide internal event, MC-hosted live from Ho Chi Minh City, participants joining via Zoom
- Activation period
- *Not dated on the public page.*
- Audience
- Prudential staff nationwide
- Challenge
- *This activation was built to drive audience engagement through gamified interaction, increase dwell time at the activation, and generate shareable moments that extend the campaign on social media.*
- Proposed solution
- Teams register and wait for event day; the MC signals when each game opens; players join via Zoom and log into the website to answer questions/complete challenges; the last team/player standing in each round wins a prize; the event closes with a lucky draw.
- Player journey
- Join via Zoom → MC opens each game in turn → log into the website to answer questions/complete challenges → progressive elimination each round → closing lucky draw.
- Technology stack
- *Real-time interactive website integrated with Zoom; elimination-round logic.*
- Hardware scope
- *Typically requires a custom motion or gesture sensor rig paired with a physical game controller or prop, a display screen, and on-site power and structural mounting.*
- Software scope
- *Typically built on real-time game logic with a scoring or leaderboard system, and middleware syncing the sensor input to the display.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the game structure or prop, on-site rigging and installation, and safety testing of physical components.*
- Operational model
- format: squid-game-style elimination; MC hosted from HCMC, nationwide participation via Zoom; closing lucky draw.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are participant volume, average session time, leaderboard engagement, social shares, and brand recall; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- Project photos are available on the page. No standalone public video found.
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- event games gamification
