CLOSEUP – exploding multi-experience at SMILE DETOX event, with a very hot guest – Trong Hieu and cool choreography
At the event, there will be an interactive game area to help customers find out a set of 3 teeth whitening detox secrets from Closeup, which is the interactive floor game combined with the interactive wall.
The player’s mission is to find the correct pair of ingredients in each Closeup’s new toothpaste. Players will step on the interactive floor to choose the ingredients, when they choose the right pair of ingredients, the wall will display the package of the correct product, at the same time the led string will light up with the corresponding color. Until the player find-out all 3 products, the tooth mockup will be completely bright.
Brand: 
Client: 
Project Summary
- Project summary
- An interactive wall & floor game at Closeup's SMILE DETOX event, helping visitors discover the brand's 3-ingredient teeth-whitening detox story.
- Client / brand
- Closeup
- Agency partner
- Digix (client)
- Market & venue
- SMILE DETOX event
- Activation period
- 2022
- Audience
- Attendees of the SMILE DETOX event (featuring guest performer Trọng Hiếu)
- Challenge
- *This activation was built to deliver experiential brand storytelling at the point of engagement, encourage product discovery, and convert foot traffic into memorable brand moments.*
- Proposed solution
- Players step on interactive floor tiles to choose an 'ingredient'; a correct match reveals the matching Closeup product packaging on the wall and lights up the corresponding LED strip; completing all 3 products fully lights up a tooth-shaped mockup.
- Player journey
- Step on floor tiles to select ingredients → correct pairs reveal product packaging on the wall + matching LED colour → repeat for all 3 products → tooth mockup fully lights up on completion.
- Technology stack
- *Pressure/interactive floor sensors; synchronized wall display; colour-changing LED string tied to selections.*
- Hardware scope
- *Typically requires one or more projectors, a motion or touch sensor such as a depth camera, a projection surface or LED panel, and structural mounting.*
- Software scope
- *Typically built on real-time projection-mapping or touch-input processing with content trigger logic.*
- Fabrication & deployment scope
- *Typically involves a custom wall or floor surface build, projector and sensor mounting and calibration, and on-site technical setup.*
- Operational model
- guest performer: Trọng Hiếu; mechanic: match correct pairs across 3 new Closeup products.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are interaction or touch count, average dwell time, content completion rate, and social shares; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- Project photos are available on the page. No standalone public video found.
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- interactive wall floor
