The world’s leading premium beer brand Tiger Beer continues to “wake up bravery” for millions of fans when it first brings to the Tiger Arena for the first time. Tiger Arena marked an unprecedented series of records in Vietnam such as the largest tiger head, the longest Zipline in the heart of the city and the highest high-rope road.
Players will need to start their journey in the arena with small physical challenges before officially entering the individual competition and harsh challenges, conquering themselves. That’s a game to tests the player’s fitness and endurance through the game on the treadmill.
Depending on the pace of each player, they must run to start lighting the led string that extends from the treadmill to the model beer can. The mission at this station is to completely light up a can of Tiger Crystal beer by jogging on a treadmill.
The destination of the games and physical challenges is the overhead obstacle course – the most prominent and attractive feature at the “Đấu trường bản lĩnh – Tiger Arena“. Players will have to challenge overhead at a height of more than 10m to conquer the Tiger’s head.
Players will register to participate in the challenge and receive a magnetic card worn on their wrist.
At the starting point, when ready, the player must scan the card to start the challenge time. The player then has to overcome the obstacles to reach the finish line. The system will calculate the time the player completes the challenge through the bracelet.
The winner with the fastest time to conquer the challenge will be shown on the leaderboard screen. The leaderboard will always be updated continuously to find the top 1 “Mãnh hổ” of the arena.
In the arena, there will be 2 high rope hanging areas on both sides, with a starting height of 10m, gradually increasing to 13m and ending at a tiger’s head more than 20m high.
MTech Digital has been trusted, accompanying the Tiger Arena events and providing technology solutions for high-rope game and treadmills with a 2m high mockup of beer can.
The events took place in Dong Nai, Binh Duong and ended spectacularly in Ho Chi Minh City.
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Project Summary
- Project summary
- Tiger Arena 2022 was Tiger Beer's first large-scale physical-challenge event series in Vietnam, featuring the country's largest tiger-head structure, longest in-city zipline and tallest high-rope course reported by the brand.
- Client / brand
- Tiger Beer
- Agency partner
- DTNads
- Market & venue
- Dong Nai, Binh Duong, Ho Chi Minh City, Vietnam
- Activation period
- 2022
- Audience
- Attendees of Tiger Beer's physical-challenge arena events
- Challenge
- *This activation was built to drive audience engagement through gamified interaction, increase dwell time at the activation, and generate shareable moments that extend the campaign on social media.*
- Proposed solution
- Treadmill station: players run to light up an LED strip running to a 2m-tall beer-can mockup. Overhead obstacle course: players wear a magnetic wristband, tap to start the clock, then complete an overhead course (starting above 10m, rising to 13m, finishing at a tiger head over 20m high); completion time is tracked via the wristband and shown live on a leaderboard.
- Player journey
- Register → receive a magnetic wristband → complete a small physical challenge → tap the card to start the timer at the treadmill/overhead course → complete the obstacle → time posted live to the 'Mãnh hổ' leaderboard.
- Technology stack
- *Treadmill sensor linked to an LED light strip; magnetic wristband/card timing system; real-time leaderboard display.*
- Hardware scope
- *Typically requires a custom motion or gesture sensor rig paired with a physical game controller or prop, a display screen, and on-site power and structural mounting.*
- Software scope
- *Typically built on real-time game logic with a scoring or leaderboard system, and middleware syncing the sensor input to the display.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the game structure or prop, on-site rigging and installation, and safety testing of physical components.*
- Operational model
- obstacle course height: >10m, rising to 13m, finishing above 20m; 2m-tall beer-can mockup; 3 locations: Dong Nai, Binh Duong, HCMC.
- Results / project scale
- Reported as Vietnam's largest tiger-head structure, longest in-city zipline and tallest high-rope course; ran across 3 cities (Dong Nai, Binh Duong, Ho Chi Minh City).
- Photo/video gallery
- Project photos are available on the page. No standalone public video found.
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- event games gamification
