The website is used to serve Prudential employees participating in the competition. Employees will be divided into teams, participating in the registration of general information of the team and information of each member. During the registration process, teams can create their own logos. 
On the day, the website will open the contest for the teams to participate. The special feature and attraction of the teams is the question and answer game, similar to the billionaire board game. Game with attractive effects and sounds. The team with the most points and the shortest total time wins. 
In addition to attractive games on teams, they can also compete by creating posters and themed videos to upload to the website, being judged and announced by judges.
Project Summary
- Project summary
- An internal team-competition website for Prudential, covering team/member registration, a custom team-logo builder, and a live quiz competition.
- Client / brand
- Prudential
- Agency partner
- Digix
- Market & venue
- Nationwide internal event (website-based)
- Activation period
- *Not dated on the public page.*
- Audience
- Prudential staff, organized in teams
- Challenge
- *This activation was built to drive audience engagement through gamified interaction, increase dwell time at the activation, and generate shareable moments that extend the campaign on social media.*
- Proposed solution
- Teams register general and member-level information and create a custom team logo; on the day, teams join a quiz competition styled like 'Who Wants to Be a Millionaire', with effects and sound; the team with the most points in the shortest time wins; a parallel poster/video contest is judged separately.
- Player journey
- Register team & members → create team logo → compete live in the quiz → submit poster/video entries → results announced by judges.
- Technology stack
- *Real-time registration and competition website with automated scoring/timing.*
- Hardware scope
- *Typically requires a custom motion or gesture sensor rig paired with a physical game controller or prop, a display screen, and on-site power and structural mounting.*
- Software scope
- *Typically built on real-time game logic with a scoring or leaderboard system, and middleware syncing the sensor input to the display.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the game structure or prop, on-site rigging and installation, and safety testing of physical components.*
- Operational model
- quiz format inspired by 'Ai Là Triệu Phú' (Who Wants to Be a Millionaire); parallel poster/video contest.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are participant volume, average session time, leaderboard engagement, social shares, and brand recall; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- Project photos are available on the page. No standalone public video found.
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- event games gamification
