Coca-Cola develops a joyful journey website for employees to experience.
In this journey of discovery, users will use the mouse to control the characters to move in the room to read the history of formation, photos, event videos, products of the brand. In this journey, the Kala animal will act as a guide to introduce users.
Brand:
Agency:
Project Summary
- Project summary
- A discovery-journey website for Coca-Cola employees, guided by a mascot character 'Kala' through the company's history, photos, event videos and products.
- Client / brand
- Coca-Cola
- Agency partner
- Digipencial
- Market & venue
- Internal website project
- Activation period
- *Not dated on the public page.*
- Audience
- Coca-Cola employees
- Challenge
- *This activation was built to drive digital brand engagement, improve information accessibility, and capture lead or loyalty data.*
- Proposed solution
- Users control a character with the mouse to move through a 'room' space, exploring company history, photos, event videos and products, guided throughout by the mascot Kala.
- Player journey
- Use the mouse to move the character through the space → guided by Kala through history/photos/videos/products.
- Technology stack
- *Web/game engine platform not publicly specified.*
- Hardware scope
- *No physical hardware — this is a software/web deliverable.*
- Software scope
- *Typically built on responsive website or mobile app development, CMS integration, and feature-specific application logic for the described mechanic.*
- Fabrication & deployment scope
- *Not applicable — this is a software deliverable with no fabrication scope.*
- Operational model
- audience: Coca-Cola employees; guide mascot: 'Kala'.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are unique visitors or users, session duration, and conversion or sign-up rate; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- Project photos are available on the page. No standalone public video found.
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- website development
