Samsung launches CULTURE EXPLORE application. 
On this application, there are many attractive points to attract users. Users can participate in upgrading their badges by performing quests. Upgrade badge to participate in the lottery and get rewards. 
In addition, there is a task that users will rate the places that the program uploads. One more function is that users will suggest beautiful places for the application. Any approved location will be displayed on the list of beautiful scenes of Vietnam on the application. 
Application as a book to introduce the places of Vietnam. Users can view information and save favorites. Also, read travel tips.
Brand: 
Agency: 
Project Summary
- Project summary
- Samsung's 'Culture Explore' mobile app, showcasing beautiful destinations across Vietnam with a badge/quest gamification layer.
- Client / brand
- Samsung
- Agency partner
- Not identified by name — logo shown as an unlabeled image file.
- Market & venue
- Vietnam
- Activation period
- *Not dated on the public page.*
- Audience
- Users of the travel/culture-discovery app
- Challenge
- *This activation was built to drive digital brand engagement, improve information accessibility, and capture lead or loyalty data.*
- Proposed solution
- Users complete quests to upgrade badges, use badges to enter a lucky draw, rate locations, and suggest new scenic spots — approved suggestions are added to the app's list of beautiful places in Vietnam; the app also serves as a guidebook with saved favourites and travel tips.
- Player journey
- Complete quests → upgrade badges → enter the lucky draw with badges → rate/suggest locations → approved submissions published publicly.
- Technology stack
- *Mobile app platform (iOS/Android) not publicly specified.*
- Hardware scope
- *No physical hardware — this is a software/web deliverable.*
- Software scope
- *Typically built on responsive website or mobile app development, CMS integration, and feature-specific application logic for the described mechanic.*
- Fabrication & deployment scope
- *Not applicable — this is a software deliverable with no fabrication scope.*
- Operational model
- mechanics: badges, quests, lucky draw; feature: user-suggested locations subject to approval.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are unique visitors or users, session duration, and conversion or sign-up rate; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- Project photos are available on the page. No standalone public video found.
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- website development
