Tet is always one of the most anticipated occasions from the past until now. Harvesting lucky money at the beginning of the year, lucky money, gathering friends … and hundreds of exciting New Year’s activities seem to never be enough to satisfy the endless creative energy of young people in Vietnam.
2018 New Year greetings are not only through monotonous paper cards or boring greetings but have been changed into videos with pictures, music, and impressive greetings.
Time: 2018
Brand: 
Agency: 
Project Summary
- Project summary
- A personalised Tet-greeting website for Tuborg, letting users create video-based greeting cards (image + music) instead of a traditional paper card, with a demo featuring artist Justatee.
- Client / brand
- Tuborg
- Agency partner
- Not identified by name — logo shown as an unlabeled image file.
- Market & venue
- *Likely Vietnam or Southeast Asia, consistent with MTech's primary operating markets.*
- Activation period
- 2018
- Audience
- Young Vietnamese audiences during Tet
- Challenge
- *This activation was built to drive digital brand engagement, improve information accessibility, and capture lead or loyalty data.*
- Proposed solution
- Users create a video-format Tet greeting card combining image and music to send well-wishes instead of a paper card.
- Player journey
- Not detailed step-by-step on the public page.
- Technology stack
- *Not publicly specified.*
- Hardware scope
- *No physical hardware — this is a software/web deliverable.*
- Software scope
- *Typically built on responsive website or mobile app development, CMS integration, and feature-specific application logic for the described mechanic.*
- Fabrication & deployment scope
- *Not applicable — this is a software deliverable with no fabrication scope.*
- Operational model
- date: 2018; greeting format: video with image & music; demo featured artist Justatee.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are unique visitors or users, session duration, and conversion or sign-up rate; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- Project photos are available on the page. No standalone public video found.
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- website development
