On the occasion of launching the product line of Head & Shoulders Ultra Men anti-dandruff shampoo, deep sea mineral, this brand has organized a series of events “Deep sea challenge” in two big cities, Ho Chi Minh City and Da Nang with the the participation of Ngo Kien Huy, Hoang Thuy Linh, Miu Le and Ho Quang Hieu.
MTech Digital programmed the software and installed the game to help players transform into professional divers and complete the underwater diving challenge thanks to the support of virtual reality glasses and VR technology.
The real challenge begins when players ride an actual bicycle to dive 100m below the ocean floor and skillfully move to catch the mineral treasures.
The more deep sea mineral particles, the more points you have and the more attractive gifts you receive from the Brand
Brand: 
Agency: 
Date: Aug, 2018
Project Summary
- Project summary
- A VR 'Deep Sea Challenge' game for the launch of Head & Shoulders Ultra Men anti-dandruff shampoo (deep-sea mineral line), staged in Ho Chi Minh City and Da Nang with celebrity appearances.
- Client / brand
- Head & Shoulders (Ultra Men line)
- Agency partner
- Brandidas
- Market & venue
- Ho Chi Minh City and Da Nang, Vietnam
- Activation period
- 2018
- Audience
- Event attendees, with appearances by Ngo Kien Huy, Hoang Thuy Linh, Miu Le and Ho Quang Hieu
- Challenge
- *This activation was built to deliver an immersive brand experience, educate through simulation, and create a highly shareable moment for participants.*
- Proposed solution
- Players ride a real bicycle while wearing a VR headset to 'dive' 100m below the ocean floor, skillfully collecting deep-sea mineral treasures — more minerals collected means more points and better prizes.
- Player journey
- Wear the VR headset + mount the physical bicycle → pedal to 'dive' to depth (up to 100m) → collect deep-sea minerals in-game → earn points/prizes accordingly.
- Technology stack
- VR headset combined with a physical bicycle rig.
- Hardware scope
- VR headset combined with a physical bicycle rig.
- Software scope
- *Typically built on a VR/AR application (typically built in Unity or Unreal Engine), real-time motion-to-content synchronization, and session scoring logic.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the physical rig, a safety harness or structure, and on-site calibration.*
- Operational model
- 2 cities: HCMC, Da Nang; simulated depth: 100m; celebrities: Ngo Kien Huy, Hoang Thuy Linh, Miu Le, Ho Quang Hieu.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are number of completed sessions, average session duration, participant satisfaction, and social shares; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- https://www.youtube.com/watch?v=hWUpjzkX5I8
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- ar vr xr experiences
