To foster the spirit of #NgaiGiKhacBiet and ready to shine of young people, interactive game in the digital environment “Trải nghiệm khác” brings relaxation in a special and completely different way.
It is a music game, but the standard of the game is not a “golden” voice but only a special screaming talent. On the soundtrack of the song “Ngại gì khác biệt”, you will have to sing or shout into the microphone to control the character of Chanh pass through obstacles. that the player emits. The same game: https://goo.gl/vH2xVK
Project Summary
- Project summary
- An online interactive game for Pushmax's 'Trải nghiệm khác' campaign, using microphone volume detection to control a character in time with the brand's theme song.
- Client / brand
- Pushmax
- Agency partner
- Not identified by name — logo shown as an unlabeled image file.
- Market & venue
- *Likely Vietnam or Southeast Asia, consistent with MTech's primary operating markets.*
- Activation period
- *Not dated on the public page.*
- Audience
- Young audiences (campaign hashtag #NgạiGìKhácBiệt)
- Challenge
- *This activation was built to drive audience engagement through gamified interaction, increase dwell time at the activation, and generate shareable moments that extend the campaign on social media.*
- Proposed solution
- Players sing or shout into a microphone along to the song 'Ngại gì khác biệt' to steer the character 'Chanh' past obstacles generated by the player's own volume.
- Player journey
- Enable the microphone → sing/shout along to the theme song → volume level steers 'Chanh' past obstacles.
- Technology stack
- Microphone volume-detection control.
- Hardware scope
- Microphone volume-detection control.
- Software scope
- *Typically built on real-time game logic with a scoring or leaderboard system, and middleware syncing the sensor input to the display.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the game structure or prop, on-site rigging and installation, and safety testing of physical components.*
- Operational model
- campaign hashtag: #NgạiGìKhácBiệt; theme song: 'Ngại gì khác biệt'; in-game character: 'Chanh'.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are participant volume, average session time, leaderboard engagement, social shares, and brand recall; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- Project photos are available on the page. No standalone public video found.
- Client quote / third-party verification
- Covered by BrandsVietnam (brandsvietnam.com/campaign/172-Pushmax-Trai-nghiem-khac-he-mat-lim).
- Related solutions
- event games gamification
