Maggi held a private event for its users. A key focus of the event was the Soy sauce production process touch wall. Using technology with a creative blend of videos, images and motion graphics, the animation come alive via a simple touch, communicating the significant milestones in production process. 
Time: Sep, 2017
Brand: 
Agency: 
Project Summary
- Project summary
- A projection-mapped interactive wall for a private Maggi event, telling the soy-sauce production story via video, imagery and motion graphics.
- Client / brand
- Maggi
- Agency partner
- Not identified by name — logo shown as an unlabeled image file.
- Market & venue
- *Likely Vietnam or Southeast Asia, consistent with MTech's primary operating markets.*
- Activation period
- September 2017
- Audience
- Guests at a private Maggi event
- Challenge
- *This activation was built to deliver large-format brand storytelling, educate on process or product, and create high visual impact at scale.*
- Proposed solution
- Guests touch points on the wall to trigger animations narrating key milestones in the soy-sauce production process, blending video, imagery and motion graphics.
- Player journey
- Touch points on the wall → the corresponding production-process animation plays.
- Technology stack
- Interactive (touch-triggered) projection mapping.
- Hardware scope
- Interactive (touch-triggered) projection mapping.
- Software scope
- *Typically built on projection-mapping content software with content sequencing and trigger logic.*
- Fabrication & deployment scope
- *Typically involves surface preparation for mapping, projector rigging and calibration, and on-site technical support.*
- Operational model
- date: Sep 2017; theme: soy sauce production process.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are audience reach, interaction or trigger count, and average dwell time; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- https://www.youtube.com/watch?v=oAfSmW112OA
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- projection mapping
