With the desire to raise public awareness in protecting hair from the harmful effects of pollution and dust, Pantene organizes events “Pantene – Challenge to beat dust” in big cities around VietNam. The whole country such as: Ho Chi Minh City, Hanoi, Binh Duong, Nha Trang, Da Nang, Can Tho…
Coming to the events, players will be able to participate in the interactive game “Pantene – Challenge to beat dust” and receive many attractive rewards, as well as advice on how to take care of hair to help dislodge dirt and protect strong hair.
Players wearing VR glasses can get the best view of the city. When participating in the challenge of the game, the player must pass 3 rounds. At each round, inside the VR glasses, there will be dust particles with different flight speeds. The player’s mission is to use the VR handle to control the boxing gloves, defeat the dirt and score a lot of points.
Brand : 
Agency : 
Project Summary
- Project summary
- A VR game for the nationwide 'Pantene — Challenge to beat dust' campaign, touring 6 major cities and pairing gameplay with hair-care consultations.
- Client / brand
- Pantene
- Agency partner
- Brandidas
- Market & venue
- Ho Chi Minh City, Hanoi, Binh Duong, Nha Trang, Da Nang, Can Tho
- Activation period
- *Not dated on the public page.*
- Audience
- Attendees of the 'Pantene — Challenge to beat dust' campaign
- Challenge
- *This activation was built to deliver an immersive brand experience, educate through simulation, and create a highly shareable moment for participants.*
- Proposed solution
- Players wear a VR headset and use a VR handle to control boxing gloves, knocking out dust particles of varying speed across 3 rounds, scoring on accuracy.
- Player journey
- Wear the VR headset → hold the VR controller → punch out dust particles across 3 increasingly difficult rounds → receive prizes and hair-care advice.
- Technology stack
- VR headset + VR hand controller.
- Hardware scope
- VR headset + VR hand controller.
- Software scope
- *Typically built on a VR/AR application (typically built in Unity or Unreal Engine), real-time motion-to-content synchronization, and session scoring logic.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the physical rig, a safety harness or structure, and on-site calibration.*
- Operational model
- 6 cities: HCMC, Hanoi, Binh Duong, Nha Trang, Da Nang, Can Tho; 3 rounds of increasing difficulty.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are number of completed sessions, average session duration, participant satisfaction, and social shares; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- https://youtu.be/IKqE5JwICvI
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- ar vr xr experiences
