Through World Heart Federation, Manulife connected to VCF partner in the Danang International Marathon 2017. The day before the marathon, various activities were conducted at the Bien Dong Park during an event known as “Family Fun Day.” Manulife used this occasion to raise funds for Heartbeat Vietnam through interactive and interesting activities such as the treadmill game and blood pressure examinations.
With the above good and meaningful message, we – MTech Digital are glad to contribute our company’s technology and solutions. We developed the game on the treadmill and the fundraising events took place in Vietnam and Cambodia.
The player’s task when stepping on the treadmill is to run as fast as possible, the sensor will recognize and the system will gradually fill the heart on the screen. With the level of heart on the screen filling up will correspond to the symbolic amount that the player will donate to the fund.
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Project Summary
- Project summary
- A treadmill-based fundraising game for Manulife, run with the World Heart Federation and VCF as part of the 2017 Da Nang International Marathon, raising funds for 'Heartbeat Vietnam'.
- Client / brand
- Manulife
- Agency partner
- Digix
- Market & venue
- Da Nang, Vietnam, and Cambodia
- Activation period
- 2017 (Da Nang International Marathon)
- Audience
- Attendees of 'Family Fun Day' ahead of the marathon
- Challenge
- *This activation was built to drive audience engagement through gamified interaction, increase dwell time at the activation, and generate shareable moments that extend the campaign on social media.*
- Proposed solution
- The faster a player runs on the treadmill, the more a sensor fills an on-screen heart — the fill level corresponds to a symbolic donation amount for the fund.
- Player journey
- Step on the treadmill → run as fast as possible → sensor tracks speed → the on-screen heart fills accordingly → symbolic donation amount tied to the fill level.
- Technology stack
- Speed sensor mounted on a treadmill, synced to a real-time on-screen display.
- Hardware scope
- Speed sensor mounted on a treadmill, synced to a real-time on-screen display.
- Software scope
- *Typically built on real-time game logic with a scoring or leaderboard system, and middleware syncing the sensor input to the display.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the game structure or prop, on-site rigging and installation, and safety testing of physical components.*
- Operational model
- partners: World Heart Federation, VCF, 'Heartbeat Vietnam' fund; event: Da Nang International Marathon 2017, 'Family Fun Day' at Bien Dong Park; rolled out in both Vietnam and Cambodia.
- Results / project scale
- The fundraising activation ran in both Vietnam and Cambodia as part of the programme.
- Photo/video gallery
- https://youtu.be/Hd4VIq-Bl3E
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- event games gamification
