At the outdoor event, Viettel Pay and 4G Viettel surprised all customers when organizing the event Connecting a million souls – Viettel Music Festival 2017 at Nguyen Hue pedestrian street.
At Viettel’s 4G booth, customers can experience the difference in 3G and 4G speeds through surfing and skiing games. The game has brought a sense of fun and an interesting mission experience to all customers who come to play.
Players wear VR glasses, stand on a real device (skateboard) navigate left/right to navigate inside the game, collect 4G and Mocha items to speed up surfing.
Brand : 
Agency : 
Technology : VR – Sensor
Project Summary
- Project summary
- A VR 'skiing/surfing' game at Viettel's 4G booth during the outdoor 'Viettel Music Festival 2017', visually contrasting 3G vs 4G speed.
- Client / brand
- Viettel
- Agency partner
- Megacom
- Market & venue
- Nguyen Hue pedestrian street, Ho Chi Minh City
- Activation period
- 2017 ('Viettel Music Festival')
- Audience
- Attendees of the outdoor Viettel event
- Challenge
- *This activation was built to deliver an immersive brand experience, educate through simulation, and create a highly shareable moment for participants.*
- Proposed solution
- Players wear a VR headset, standing on a physical device (skateboard) to lean left/right and steer in-game, collecting '4G' and 'Mocha' items to increase surfing speed.
- Player journey
- Wear the VR headset → stand on the physical skateboard device → lean left/right to steer → collect 4G/Mocha items to speed up.
- Technology stack
- VR headset combined with a sensor-based skateboard device (stated on the page as 'VR – Sensor').
- Hardware scope
- VR headset combined with a sensor-based skateboard device (stated on the page as 'VR – Sensor').
- Software scope
- *Typically built on a VR/AR application (typically built in Unity or Unreal Engine), real-time motion-to-content synchronization, and session scoring logic.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the physical rig, a safety harness or structure, and on-site calibration.*
- Operational model
- event: 'Viettel Music Festival 2017'; location: Nguyen Hue pedestrian street; game visually contrasts 3G vs 4G speed.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are number of completed sessions, average session duration, participant satisfaction, and social shares; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- https://youtu.be/JOR3WGIO-dg
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- ar vr xr experiences
