New year celebration called “Hội đua gà”. The bike will be decorated in the shape of a chicken.
The player will sit on the chicken and ride the bike for controlling the 3D chicken on the screen to go through the roads, mountains, countryside. The scene is decorated according to the atmosphere of Tet.
2 players play against each other. In the allotted time, the player with the highest score wins
Brand:
Agency: 
Project Summary
- Project summary
- A Tet-themed sensor game for Kinh Đô called 'Hội đua gà' (chicken race), using a chicken-decorated bicycle for head-to-head racing between two players.
- Client / brand
- Kinh Đô
- Agency partner
- Bpro
- Market & venue
- *Likely Vietnam or Southeast Asia, consistent with MTech's primary operating markets.*
- Activation period
- Tet holiday season (exact year not stated)
- Audience
- Attendees of the Kinh Đô Tet event
- Challenge
- *This activation was built to drive audience engagement through gamified interaction, increase dwell time at the activation, and generate shareable moments that extend the campaign on social media.*
- Proposed solution
- Players sit on a bicycle decorated as a chicken, pedaling to control a 3D chicken model through roads, mountains and countryside decorated for Tet; two players compete directly, highest score within the time limit wins.
- Player journey
- Sit on the chicken-shaped bicycle → pedal to control the 3D chicken on screen → race through Tet-themed terrain → compete head-to-head against an opponent.
- Technology stack
- *Bicycle pedal-speed sensor synced to the on-screen display.*
- Hardware scope
- *Typically requires a custom motion or gesture sensor rig paired with a physical game controller or prop, a display screen, and on-site power and structural mounting.*
- Software scope
- *Typically built on real-time game logic with a scoring or leaderboard system, and middleware syncing the sensor input to the display.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the game structure or prop, on-site rigging and installation, and safety testing of physical components.*
- Operational model
- theme: Tet, titled 'Hội đua gà'; 2-player head-to-head format; chicken-decorated bicycle.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are participant volume, average session time, leaderboard engagement, social shares, and brand recall; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- Project photos are available on the page. No standalone public video found.
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- event games gamification
