At the event to launch new features of Liberty motorcycle products, we brought two technologies, which are VR technology and interactive games using joystick.
Players will use the joystick device to control motor inside the game. Players need to avoid the obstacles on the road and use the button to show the new features of the motor, increase the speed of the motor in the game.
Brand : 
Agency : 
Technical : Joystick & Physical Button
Project Summary
- Project summary
- A joystick-controlled game for the launch of new Liberty (Piaggio) motorbike features, paired with a VR experience.
- Client / brand
- Liberty (Piaggio)
- Agency partner
- TCM
- Market & venue
- *Likely Vietnam or Southeast Asia, consistent with MTech's primary operating markets.*
- Activation period
- *Not dated on the public page.*
- Audience
- Attendees of the Liberty ABS launch event
- Challenge
- *This activation was built to drive audience engagement through gamified interaction, increase dwell time at the activation, and generate shareable moments that extend the campaign on social media.*
- Proposed solution
- Players use a joystick to steer an in-game motorbike model, avoiding road obstacles and using a button to trigger the bike's new features and increase in-game speed.
- Player journey
- Hold the joystick → steer the bike avoiding obstacles → press a button to trigger new features/speed boost in-game.
- Technology stack
- Joystick & physical button (explicitly stated on the project page); paired with a VR experience.
- Hardware scope
- Joystick & physical button (explicitly stated on the project page); paired with a VR experience.
- Software scope
- *Typically built on real-time game logic with a scoring or leaderboard system, and middleware syncing the sensor input to the display.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the game structure or prop, on-site rigging and installation, and safety testing of physical components.*
- Operational model
- product: Liberty ABS (Piaggio); combines VR and joystick gameplay; technology: Joystick & Physical Button.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are participant volume, average session time, leaderboard engagement, social shares, and brand recall; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- https://youtu.be/TpVl43M2f14
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- event games gamification
