The show of EDM concerts “Crystal Rave” organized by Tiger Beer swept through 4 major cities, including: Vũng Tàu, Hạ Long, Đà Nẵng, and Hồ Chí Minh City.
The event with the participation of many famous domestic and foreign singers and DJs brought an exciting EDM party throughout the summer of 2022.
Besides the huge music festival, the event also has mini games for the audience to come to the festival.
Based on the hugely popular “Audition” mobile game, MTech Digital also brings to the festival an Audition interactive game that uses sensors. Players start playing by choosing a song by controlling the arrow on the floor. Their mission is to jump exactly according to the arrow displayed in the game screen. The player with the highest score will wins.
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Project Summary
- Project summary
- A sensor-based game inspired by the popular 'Audition' mobile game, deployed at Tiger Beer's 'Crystal Rave' EDM festival across 4 major cities.
- Client / brand
- Tiger Crystal
- Agency partner
- Legato (client)
- Market & venue
- Vung Tau, Ha Long, Da Nang, Ho Chi Minh City, Vietnam
- Activation period
- Summer 2022
- Audience
- Attendees of the 'Crystal Rave' EDM concert series
- Challenge
- *This activation was built to drive audience engagement through gamified interaction, increase dwell time at the activation, and generate shareable moments that extend the campaign on social media.*
- Proposed solution
- Players select a song by steering a floor-based arrow control, then jump in time with arrows shown on screen to score points — the highest scorer wins.
- Player journey
- Choose a song via the floor arrow control → jump in time with on-screen arrow prompts → score tracked by accuracy.
- Technology stack
- *Floor-based motion sensor detecting jump timing, synced to an on-screen rhythm display.*
- Hardware scope
- *Typically requires a custom motion or gesture sensor rig paired with a physical game controller or prop, a display screen, and on-site power and structural mounting.*
- Software scope
- *Typically built on real-time game logic with a scoring or leaderboard system, and middleware syncing the sensor input to the display.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the game structure or prop, on-site rigging and installation, and safety testing of physical components.*
- Operational model
- 4 cities: Vung Tau, Ha Long, Da Nang, HCMC; inspired by the mobile game Audition.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are participant volume, average session time, leaderboard engagement, social shares, and brand recall; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- Project photos are available on the page. No standalone public video found.
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- event games gamification
