Kinh Do’s traditional Tet experience activities take place at AEON Mall Hanoi and the Youth Culture House in Ho Chi Minh City, in this series of activities, players will have the opportunity to experience exciting games and receive gifts go home to celebrate Tet.
Racing game across regions:
Two players will sit on 2 different bicycles then cycle to control the bike on the game screen, the faster you pedal, the faster the car in the game will run. The player controls the handle of the real bicycle so that the bike in the game turns in the desired direction. On the track, the player must pick up all the required items when entering the game. The player who picks up the required amount within the allotted time wins.
Time: 2015
Brand: 
Agency: 
Project Summary
- Project summary
- A traditional Tet-experience activity series for Kinh Đô at AEON Mall Hanoi and the Youth Culture House in Ho Chi Minh City, featuring a cross-region bicycle racing game.
- Client / brand
- Kinh Đô
- Agency partner
- Bpro
- Market & venue
- AEON Mall Hanoi and Youth Culture House, Ho Chi Minh City
- Activation period
- 2015
- Audience
- Attendees of the Kinh Đô Tet activity series
- Challenge
- *This activation was built to drive audience engagement through gamified interaction, increase dwell time at the activation, and generate shareable moments that extend the campaign on social media.*
- Proposed solution
- Two players sit on 2 physical bicycles — pedaling faster makes the in-game bike go faster; players steer the real handlebar to turn the in-game bike; the first to collect all required items within the time limit wins.
- Player journey
- 2 players mount 2 physical bicycles → pedal to control speed → steer the real handlebar to change direction → collect required items within the time limit to win.
- Technology stack
- Pedal-speed and handlebar-steering sensors on the physical bicycles.
- Hardware scope
- Pedal-speed and handlebar-steering sensors on the physical bicycles.
- Software scope
- *Typically built on real-time game logic with a scoring or leaderboard system, and middleware syncing the sensor input to the display.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the game structure or prop, on-site rigging and installation, and safety testing of physical components.*
- Operational model
- venues: AEON Mall Hanoi, Youth Culture House HCMC; year: 2015; mechanic: cross-region bicycle race, 2 players.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are participant volume, average session time, leaderboard engagement, social shares, and brand recall; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- https://youtu.be/pg3BBjRs7OI
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- event games gamification
