To raise awareness to increase resistance, protect skin, Lifebuoy has brought a fun interactive game for all children. MTech Digital have created a game in which kids will transform into warriors protected by virtual armor. The children will fly into the galaxy and their mission needs to destroy the bacterias that protect the earth. And when the child moves they limbs, the character inside the game will act like the them.
Children standing in front of the screen will have the effect of wearing a Silver Ion armor (transforming like the Iron Man effect).
Brand: 
Client: 
Project Summary
- Project summary
- An AR interactive game for Lifebuoy, raising awareness of germ resistance and skin protection for children, with an Iron-Man-style 'Silver Ion Armor' AR effect.
- Client / brand
- Lifebuoy
- Agency partner
- Not identified by name — logo shown as an unlabeled image file.
- Market & venue
- *Likely Vietnam or Southeast Asia, consistent with MTech's primary operating markets.*
- Activation period
- *Not dated on the public page.*
- Audience
- Children
- Challenge
- *This activation was built to deliver an immersive brand experience, educate through simulation, and create a highly shareable moment for participants.*
- Proposed solution
- Children standing in front of the screen are overlaid with an AR 'Silver Ion Armor' transformation effect; moving their limbs moves the in-game character, whose mission is to destroy bacteria threatening the earth.
- Player journey
- Stand in front of the screen → AR overlays the 'Silver Ion Armor' effect → move arms/legs to control the character and destroy bacteria in-game.
- Technology stack
- AR body/motion tracking (overlaying an armor effect synced to movement).
- Hardware scope
- AR body/motion tracking (overlaying an armor effect synced to movement).
- Software scope
- *Typically built on a VR/AR application (typically built in Unity or Unreal Engine), real-time motion-to-content synchronization, and session scoring logic.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the physical rig, a safety harness or structure, and on-site calibration.*
- Operational model
- AR effect: Iron-Man-style 'Silver Ion Armor'; limb-motion tracking.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are number of completed sessions, average session duration, participant satisfaction, and social shares; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- https://streamable.com/o/dert9
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- ar vr xr experiences
