Nestlé cho trẻ vui khỏe hơn (Nestlé for Healthier Kids) is a program implemented by Nestlé Group globally. The program aims to help parents, caregivers and teachers build and develop good habits for children aged 3-12. For children to develop comprehensively both physically and mentally, Nestlé offers a game to help convey the message that children are active regularly and balance a healthy lifestyle menu every day.
The game we have built has brought joy and enjoyment to children. Children will jump on wooden platforms to control the 3D characters in the game.
In the first screen, the children will choose their favorite 3D character.
The game screen the 3D character will run on the road, the player will have to run continuously on a wooden pedestal. If the child stops the character in the game will also stop running.
Players jump to the wooden platform on the left to navigate the game character left and vice versa.
Brand: 
Project Summary
- Project summary
- A physical wooden-platform game for the global 'Nestlé for Healthier Kids' programme, promoting regular activity and a balanced lifestyle for children aged 3–12.
- Client / brand
- Nestlé
- Agency partner
- Not publicly disclosed on this page.
- Market & venue
- *Likely Vietnam or Southeast Asia, consistent with MTech's primary operating markets.*
- Activation period
- *Not dated on the public page.*
- Audience
- Children aged 3–12 ('Nestlé for Healthier Kids' programme)
- Challenge
- *This activation was built to drive audience engagement through gamified interaction, increase dwell time at the activation, and generate shareable moments that extend the campaign on social media.*
- Proposed solution
- Children pick a favourite 3D character on the intro screen, then jump on a wooden platform to keep that character running along a track; stopping jumping stops the character; jumping to the left/right platform steers direction.
- Player journey
- Choose a 3D character → jump continuously on the wooden platform to keep the character running → jump left/right to change direction.
- Technology stack
- Wooden platform with an integrated pressure sensor.
- Hardware scope
- Wooden platform with an integrated pressure sensor.
- Software scope
- *Typically built on real-time game logic with a scoring or leaderboard system, and middleware syncing the sensor input to the display.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the game structure or prop, on-site rigging and installation, and safety testing of physical components.*
- Operational model
- global programme: Nestlé for Healthier Kids; target age: 3–12; hardware: sensor-based wooden platform.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are participant volume, average session time, leaderboard engagement, social shares, and brand recall; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- Project photos are available on the page. No standalone public video found.
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- event games gamification
