Source: https://www.khmertimeskh.com/50637850/press-release-an-official-unveil-tiger-crystal-new-can/
Phnom Penh, 23 Aug 2019 at Sofitel Phnom Penh Phokeethra– An official unveil Tiger Crystal New Can bringing a new experience and new excitement. Tiger Crystal introduced an “upgraded” Tiger Crystal bottle with a new look, more sleek and sexier with an attractive packaging.
With the desire to bring a new experience of “Tiger Crystal New Can“, an interesting interactive wall and floor area at the event. Customers will have to discover what lies behind the ice, by interactively touching the wall and stepping on the “ice floor”.
When customers touch to interact on the wall, the ice wall will broken to reveal the Tiger Beer cans. Besides, they walk on the floor that displayed ice broken effect.
Technology : Projector – Kinect
Brand : 
Cambodia Agency : 
Project Summary
- Project summary
- An interactive wall & floor for the launch of the redesigned Tiger Crystal can ('Tiger Crystal New Can') at Sofitel Phnom Penh Phokeethra, Cambodia — covered by Khmer Times.
- Client / brand
- Tiger Crystal
- Agency partner
- Hybrid Cambodia
- Market & venue
- Sofitel Phnom Penh Phokeethra, Phnom Penh, Cambodia
- Activation period
- 23 August 2019
- Audience
- Guests at the Tiger Crystal new-can launch event
- Challenge
- *This activation was built to deliver experiential brand storytelling at the point of engagement, encourage product discovery, and convert foot traffic into memorable brand moments.*
- Proposed solution
- Guests touch an 'ice wall' to break through it and reveal Tiger Beer cans, while walking across a floor that displays a matching ice-cracking effect.
- Player journey
- Touch the interactive 'ice' wall → break-through effect reveals a Tiger can → step on the floor to trigger the matching ice-crack visual.
- Technology stack
- Projector + Kinect (explicitly stated on the project page).
- Hardware scope
- Projector + Kinect (explicitly stated on the project page).
- Software scope
- *Typically built on real-time projection-mapping or touch-input processing with content trigger logic.*
- Fabrication & deployment scope
- *Typically involves a custom wall or floor surface build, projector and sensor mounting and calibration, and on-site technical setup.*
- Operational model
- venue: Sofitel Phnom Penh Phokeethra; date: 23 Aug 2019; technology: Projector – Kinect; press coverage: Khmer Times.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are interaction or touch count, average dwell time, content completion rate, and social shares; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- https://youtu.be/HVLPS-WC_2k
- Client quote / third-party verification
- Covered by Khmer Times (khmertimeskh.com), 23 Aug 2019.
- Related solutions
- interactive wall floor
