This is a competitive game between two players. The player throws the ball at the “Play Now” button on the wall to start the interactive wall game. Then, 2 players quickly throw the ball to choose the product with the Wel Yo rock yogurt icon falling on the wall to score high.
To increase the attractiveness, besides the Wel Yo ice yogurt product icon, there are also ice cubes, a black bomb and a Wel Yo elephant image. If the player is lucky to throw the elephant, the player will get a higher score. But when hitting the bomb will have to be deducted points.
Technology: Projector – Kinectic
Brand: 
Client: 
Project Summary
- Project summary
- A ball-throwing interactive wall for Welyo (frozen yoghurt), with two players competing to score by hitting product icons appearing on the wall.
- Client / brand
- Welyo
- Agency partner
- Bpro
- Market & venue
- *Likely Vietnam or Southeast Asia, consistent with MTech's primary operating markets.*
- Activation period
- *Not dated on the public page.*
- Audience
- Attendees of the Welyo event (2-player competition)
- Challenge
- *This activation was built to deliver experiential brand storytelling at the point of engagement, encourage product discovery, and convert foot traffic into memorable brand moments.*
- Proposed solution
- Players throw a ball at the 'Play Now' button to start; two players compete throwing balls to hit the correct Welyo yoghurt icon for points; hitting the elephant icon scores bonus points, while a black bomb icon deducts points.
- Player journey
- Throw the ball to trigger Play Now → 2 players compete throwing balls at scoring icons (elephant = bonus, bomb = penalty) → total score decides the winner.
- Technology stack
- Projector – Kinect (explicitly stated on the project page).
- Hardware scope
- Projector – Kinect (explicitly stated on the project page).
- Software scope
- *Typically built on real-time projection-mapping or touch-input processing with content trigger logic.*
- Fabrication & deployment scope
- *Typically involves a custom wall or floor surface build, projector and sensor mounting and calibration, and on-site technical setup.*
- Operational model
- product: Welyo (frozen yoghurt); 2-player competitive format; technology: Projector – Kinect.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are interaction or touch count, average dwell time, content completion rate, and social shares; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- https://youtu.be/45uT8huQlo4
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- interactive wall floor
