Consumers can refer to how to prepare dishes according to their own foods such as: chicken-seafood-vegetables, including recipes from Maggi to make family meals more attractive and exotic.
Consumers view the recipe step by step, in addition to the special feature that prints the recipe right away to be able to buy the ingredients and make the food right for their family.
Time: Apr, 2018
Brand: 
Agency: 
Project Summary
- Project summary
- An in-store digital display for Maggi, showing step-by-step recipes and letting shoppers print recipes on the spot.
- Client / brand
- Maggi
- Agency partner
- Bpro
- Market & venue
- Supermarket chain
- Activation period
- April 2018
- Audience
- Supermarket shoppers
- Challenge
- *This activation was built to support in-store engagement, aid purchase decisions, and enable upsell or cross-sell at shelf.*
- Proposed solution
- Shoppers browse step-by-step recipes (chicken/seafood/vegetables) from Maggi on-screen, with an instant recipe-printing feature to take to the aisle.
- Player journey
- Select a recipe category on-screen → view the step-by-step recipe → optionally print the recipe → shop for the matching ingredients.
- Technology stack
- In-store digital display with an integrated recipe printer.
- Hardware scope
- In-store digital display with an integrated recipe printer.
- Software scope
- *Typically built on a content management system for the in-store display, a recipe or content database, and print or dispense logic.*
- Fabrication & deployment scope
- *Typically involves in-store fixture integration, display mounting, and on-site installation and testing.*
- Operational model
- date: Apr 2018; recipe categories: chicken, seafood, vegetables; instant in-store recipe printing.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are interactions per display, print or redemption count, and dwell time at the fixture; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- https://www.youtube.com/watch?v=wheedWlVa28
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- retail experience
