10 users ride 10 motorbikes to control speed of game models on the screen.
Link video:
Time: Aug, 2018
Brand: 
Agency: 
Project Summary
- Project summary
- A multiplayer sensor game for Castrol, with 10 physical motorbikes controlling the speed of on-screen models simultaneously.
- Client / brand
- Castrol
- Agency partner
- Bpro
- Market & venue
- *Likely Vietnam or Southeast Asia, consistent with MTech's primary operating markets.*
- Activation period
- August 2018
- Audience
- Attendees of the Castrol event
- Challenge
- *This activation was built to drive audience engagement through gamified interaction, increase dwell time at the activation, and generate shareable moments that extend the campaign on social media.*
- Proposed solution
- 10 players simultaneously ride 10 physical motorbikes, revving the throttle to control the speed of a corresponding on-screen model in a head-to-head race.
- Player journey
- Sit on one of 10 physical motorbikes → rev the throttle to control on-screen speed → race head-to-head against the other 9 players.
- Technology stack
- Speed sensors mounted on 10 physical motorbikes, synced in real time to the display.
- Hardware scope
- Speed sensors mounted on 10 physical motorbikes, synced in real time to the display.
- Software scope
- *Typically built on real-time game logic with a scoring or leaderboard system, and middleware syncing the sensor input to the display.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the game structure or prop, on-site rigging and installation, and safety testing of physical components.*
- Operational model
- 10 physical motorbikes playing simultaneously; date: Aug 2018.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are participant volume, average session time, leaderboard engagement, social shares, and brand recall; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- https://www.youtube.com/watch?v=uqftPWysW48
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- event games gamification
