MTech design & develop the interactive game using Kinecto promote “MILO” products.
How to play: The baby stands in front of Kinect. Control the in-game 3d model to move left / right / jump up to dodge obstacles and collect energy breakfast.
Watch the following video:
Time: Nov, 2018
Brand: 
Agency: 
Project Summary
- Project summary
- A Kinect-based interactive game promoting MILO products.
- Client / brand
- MILO
- Agency partner
- Bpro
- Market & venue
- *Likely Vietnam or Southeast Asia, consistent with MTech's primary operating markets.*
- Activation period
- November 2018
- Audience
- Families/children at MILO events
- Challenge
- *This activation was built to drive audience engagement through gamified interaction, increase dwell time at the activation, and generate shareable moments that extend the campaign on social media.*
- Proposed solution
- The player stands in front of a Kinect sensor, controlling a 3D model to move left/right/jump to dodge obstacles and collect 'breakfast energy' items.
- Player journey
- Stand in front of the Kinect sensor → move the body to control the character left/right/jump → avoid obstacles, collect energy items.
- Technology stack
- Microsoft Kinect (full-body motion sensor).
- Hardware scope
- Microsoft Kinect (full-body motion sensor).
- Software scope
- *Typically built on real-time game logic with a scoring or leaderboard system, and middleware syncing the sensor input to the display.*
- Fabrication & deployment scope
- *Typically involves custom fabrication of the game structure or prop, on-site rigging and installation, and safety testing of physical components.*
- Operational model
- date: Nov 2018; technology: Microsoft Kinect.
- Results / project scale
- *No measured results are publicly disclosed. For an activation of this type, the metrics typically tracked are participant volume, average session time, leaderboard engagement, social shares, and brand recall; actual figures would need to come from MTech's internal project data.*
- Photo/video gallery
- https://www.youtube.com/watch?v=68vTl7Gj_3c
- Client quote / third-party verification
- No public client quote or third-party verification available for this project.
- Related solutions
- event games gamification
